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Research process 812


 
Module code NME 812
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

 Introduction to marketing research in general and to qualitative and quantitative marketing research approaches in particular. The module also provides an overview of the typical process to be followed in planning and executing a marketing research project.
Module credits 18.00
NQF Level 09
Prerequisites Only for students admitted to the MPhil degree in Marketing Research
Contact time 1 full contact day 5 times per semester
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 1 or Semester 2
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